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A Book Every Hot Sauce Maker Should Have

In Book Reviews, Reviews by Mark MaskerLeave a Comment

With us going into the Fiery Foods Show in just a couple of weeks and Dave making the final pushes to pull in attendees, I’m posting about marketing this week. It’s an area that makes or breaks many a spicy product maker looking to take their product from part-time hobby to full-time business. Sara Lancaster and her company The Condiment Marketing Co. specialize in this area. A few weeks ago, she gave us a copy of her latest ebook, Make Your Food Biz Look BIG: A Guide for Entrepreneurs Who Want to Market Like the Pros, for review. Its information is must-have for any hot sauce or condiment maker trying to grow their product into a major business. Here’s why.

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Burn Tested: Chicken in Strawberry-Rhubarb Salsa

In Product Reviews, Reviews by Mark MaskerLeave a Comment

That went well. Any time I bust open a jar of fruit salsa, I’m a little skeptical. Mango and peach I understand. When you start throwing berries into the mix with onions and peppers, though, I’m still getting used to the idea. I like fruit salsa but I’m still trying to wrap my noggin around it. At last year’s show Chehalem Ridge Brands gave me four of their fruit salsas to test out. I made some good pork burgers with the pineapple. Last night a group of chicken thighs hit the grill slathered in the company’s Swingin’ Strawberry-Rhubarb Salsa. The results came out better than I hoped.

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Star Wars: The Grill Awakens

In Gadgets & Tech, Holiday & Seasonal by Mark MaskerLeave a Comment

In nine days, Star Wars: The Force Awakens hits movie theaters, hoping to avenge the accidental tragicomedy known as the prequels. People are flocking to theaters to see it. If, like me, you’re one of them, consider a tailgate party near the theater, complete with all this Darth Vader grilling gear I found for you on Amazon.com. Just make sure mom doesn’t find it in the basement. We both know she’ll throw it all out like she did my old toy Millenium Falcon after I left for college. Which is now worth a fortune. That I don’t have. Because someone threw it out.