Select a new product that needs the most exposure and publicity. Enter that product in 4 different Scovie Award categories (and pay for only 3). For example, if you are entering a medium jalapeño sauce, enter it in Specialty Chile Sauce Mild/Medium, All-Natural Sauce Mild/Medium, Prepared Sauce Green Chile, and the appropriate Cook-It-Up Category.
To check out all the categories and plan your entries, go here